It should be the first time in history when an airline safety video becomes a sophisticated viral marketing campaign. Airlines start to understand that their brand image and service should go to as far as safety cards and videos. Delivering their vision that flights are fun and playing with standard passengers behavior (“don’t make me ask you again”), Virgin actually makes you watch this video because it is just fresh and entertaining. When nobody wants to read safety cards and watch flight attendants demonstrating safety features, this is a sign that information should be provided in a better way.
Virgin has also produced a ‘behind the scenes’ video:
And of course there is a Twitter hashtag #VXsafetydance, which you can follow to read how everyone loves it.
And if you really really love it, you can download the song here.